What to Expect

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2019 TDOTFEST


The 2019 TDOTFEST is finally here and we are excited to be able to continue our long relationship with Toronto businesses and civic groups and producing one of Canada’s truly unique cultural events.

Now in its 5th year, TDOTFEST celebrates new generations of Canadian talent and powerful industry leaders on the cutting edge of city-inspired genres of music. TDOTFEST celebrates a genre of music that in 2017 became The leading genre amongst all others.

Leading up to and including the last weekend in July, all eyes and ears will focus on Canada’s homegrown urban musical talent. Through attention from local radio and local print and TV media, it is Canada‘s urban music community that shines with the support of the festival which benefits from over 10,000 attendees during a two-day festival.

Out of demand for an even greater experience, and with the support of business and civic partners, we expanded from the previous one-day festival located at Yonge and Dundas Square to a two-day festival to be held at Ontario Place. The festival includes performances beginning on Saturday continuing all the way through Sunday along with games, cooking demos and other festivities. Over 100 acts will perform during this period of time. And come together under our STOP THE VIOLENCE message. That many of our sponsors have been on board since the beginning is extremely gratifying, and together, we have created a unique and exciting event that the community can take great pride in.[/vc_column_text][vc_single_image image=”2143″ img_size=”full” alignment=”center”][vc_column_text]KARL WOLF PERFORMS AT TDOTFEST AND IS AN OFFICIAL AMBASSADOR TO THE ANNUAL EVENT
“TDOTFEST brings the hottest acts to Yonge-Dundas Square” Toronto.com
Toronto’s own Karl Wolf has been a perennial host of the event.[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1553918480816{padding-right: 20px !important;padding-left: 20px !important;}” el_class=”TopBox”][vc_single_image image=”2144″ img_size=”full”][vc_column_text]THE MINI MILITIA DANCE CREW PERFORM AT TDOTFEST!

Music ~ Dance ~ Fashion ~ Culture

With the success of Toronto musicians in the Urban genre, Toronto Canada has cemented itself as a place to find musical talent in the Urban industry. TDOTFEST was created in 2014 with a mandate to come out and showcase new and emerging Canadian Hip-Hop, R&B and Pop performers, and provide education about the music industry to that segment of the Ontario music community. Over the two-day festival, over 100 acts and DJs will perform on stage at Ontario Place’s West Commons. The venue also encompasses The Urban Marketplace consisting of vendors, performers, food trucks, a beer garden, and a basketball court.

ITS MORE THAN JUST A TWO DAY CONCERT! IT’S A BBQ, BREW AND HIP HOP FESTIVAL![/vc_column_text][vc_single_image image=”2148″ img_size=”full”][/vc_column][/vc_row][vc_row css=”.vc_custom_1553916626791{padding-right: 2em !important;padding-left: 2em !important;}”][vc_column width=”1/2″ css=”.vc_custom_1553918465017{padding-right: 20px !important;padding-left: 20px !important;}” el_class=”TopBox”][vc_column_text]

Toronto’s Hip-Hop Scene

The following article extract published May 10, 2018, outlines some of the reasons why Hip Hop music has become so popular in Toronto.

Canadian Music Week: How Toronto Became Hip-Hop’s Multicultural Nerve Center
Many artists are building careers beyond the shadow of the scene’s two superstars, Drake, and The Weeknd. By Andrew Barker, May 10, 2018

“… Neither Drake nor the Weeknd shows any signs of losing steam, and each has readied their own imprints with a roster of hopefuls. Drake’s OVO Sound has an established star in PartyNextDoor, as well as burgeoning R&B groups Majid Jordan and dvsn. The Weeknd’s XO label has a rising talent in Nav, whose collaborative album with American hitmaker Metro Boomin reached into the top 20 of the U.S. album charts.
“What you have now, and have been having since XO and OVO came out, is you just have a steady stream coming through that portal,” says Vivian Barclay, longtime Toronto industryite and general manager of Warner/Chappell Music Canada. “And they’re not all related to those two camps, but the door is now open. You have A&R people and label people and managers calling everyone they know in Canada saying, ‘Hey, who else is over there?’ So it’s become this sort of pond that everyone’s trying to fish in. …”

HIP HOP MUSIC HAS BECOME THE WORLDS LEADING GENRE OF MUSIC … SO NOW IS THE TIME TO ATTACH YOURSELF TO ITS POPULARITY.[/vc_column_text][vc_single_image image=”2165″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://torotix.com/?e=tdotfest”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1553918480816{padding-right: 20px !important;padding-left: 20px !important;}” el_class=”TopBox”][vc_column_text]

DEMOGRAPHICS & MEDIA

TDOTFEST pulls in an audience from throughout southern Ontario and Buffalo, New York. We started seeing an influx of tourism from Montreal and Ottawa as well attending the festival.

By sponsoring the festival you can expect to reach an audience that is:

Key Demographics

– College educated
– An active listener of radio
– Engaged in community events
– Willing to travel to seek out their interest
– Website savvy

More Demographics:

– Over 10,000 people in attendance
– Over 500,000 reached on Social Media Channels
– Over 100 Acts Performing Live
– Overwhelming Community Support[/vc_column_text][vc_single_image image=”2165″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://torotix.com/?e=tdotfest”][/vc_column][/vc_row][vc_row css=”.vc_custom_1553916626791{padding-right: 2em !important;padding-left: 2em !important;}”][vc_column width=”1/2″ css=”.vc_custom_1553918465017{padding-right: 20px !important;padding-left: 20px !important;}” el_class=”TopBox”][vc_column_text]

PRESS AND MEDIA

Press sponsorship, coverage, and Advertising:
Reviewers of the festival have included Now Magazine, Explain Magazine, City TV news and CP 24.

Festival artists and producers are interviewed on all major television and radio stations to promote the festival and the community.
Reviews of the festival are also found nationally on major social media websites.
Thousands of digital and print ads are displayed around Toronto for the months leading up to the festival.

Instagram analytics show that festival advertising reached over 500,000 people in the city of Toronto alone.[/vc_column_text][vc_single_image image=”2147″ img_size=”full”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1553918480816{padding-right: 20px !important;padding-left: 20px !important;}” el_class=”TopBox”][vc_column_text]

CORPORATE RESPONSIBILITY INITIATIVES

Sustainability

TDOT FEST has teamed up with Evoke Creatives to decrease the environmental footprint of the Canadian Urban Music Conference and TDOT FEST.

Single-use plastic water bottles are a large source of waste at live music festivals that end up in landfills. As a result, Evoke will work with sponsors to provide alternatives, including re-fill stations and reusable water bottles on site. Evoke will be tracking waste diversion and the reduction in greenhouse gas emissions through its Climate Smart certification.

There will also be a volunteer Green Team on site to ensure proper waste management.

Diversity

Diversity is a priority and an essential part of our mandate. We take pride in the diversity reflected in our organization. Our members reflect a diverse makeup of ethnicities which we translate into the acts that we select and showcase. Our organization is a true reflection of Toronto by design.[/vc_column_text][vc_single_image image=”2146″ img_size=”full”][/vc_column][/vc_row]

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